People have passed jewelry down throughout generations for millennia. When founder Ashley Alexis McFarlane's grandmother Doreen Salmon entered the world of the ancestors in 2017, she passed pieces on to her, her mother and her aunties. "My grandmother was the oldest Canadian with Sickle Cell Disease. She was one of the strongest and wisest people I knew," remembers Ashley.
As a way to commemorate her memory, Omi Woods has collaborated with AllOneBlood to raise funds and awareness for Sickle Cell Disease. AllOneBlood is a non-profit organization dedicated to the awareness, research, and the eradication of Sickle Cell Disease.